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The word “ginanify” is from ginans. Ginan word comes from Sanskrit: jñana, meaning “knowledge”. Ginans are devotional hymns or poems recited by Ismailis.
By saying “Ginanify Your Life” we are telling ourselves two things:
1) Let us bring the knowledge, age-old wisdom, devotion and melodies from our ginans into our lives. This is at one level.
2) However, there is a deeper esoteric meaning and interpretation to everything physical in life as a central tenet of Ismaili faith. So by saying “Ginanify” we also mean bring knowledge and intellect to bear on the journey to spiritual pursuit of truth.
Ismailism does not take the pursuit of progress in the material world and spiritual inquiry as mutually exclusive -they both have to be pursued vigorously at the same time and they should both inform and enrich each other. They are not in conflict.
So by enjoying the ginans, hopefully we will benefit at that deeper, spiritual level as well.